Indian Blue jeans is a jeansrelated fashionlabel for ‘cool dudes and young hipster girls’. Quality clothing with distinctive looks, good pricing. Fashion which you like to show. Types who wear these clothes are no followers, but they make the rules. What they like, What they do and What they wear. They want to stand out in a good way.

In short, crazy! Rebellious and go their own way. Live the life full of fun, guts and self-confidence. As a real ‘outlaw’. Types in the ages of 2 till 16 years. However the communication will be focused on the ‘young adults’.

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